CASE STUDY
Baa Creation
CASE STUDY
Just Unboxed
Creating Better Customer Experiences with Customer Support & Sales Automation
Customer Support & Sales Automation helped Just Unboxed manage product inquiries, support requests, and sales conversations more efficiently. As customer interactions increased, manually handling product information, pricing questions, warranty inquiries, and support requests became difficult to scale. With ihakimi, they implemented an automated system that provides instant assistance, captures customer details, and routes inquiries effectively, creating a faster and more organized customer experience.
Client Background
Just Unboxed specializes in refurbished and pre-owned electronic devices, offering customers quality-tested smartphones, laptops, accessories, and other gadgets at affordable prices. The business focuses on providing reliable products backed by transparent information, warranty coverage, and customer support.
As customer inquiries increased across product availability, pricing, warranty information, delivery questions, and support requests, Customer Support & Sales Automation became essential for maintaining fast response times and consistent customer communication. Customers regularly reached out for product details, purchase assistance, and after-sales support.
Managing these interactions manually became increasingly challenging as inquiry volumes grew. The business needed a structured solution that could provide instant information, qualify interested buyers, manage support requests, and route conversations efficiently while reducing the workload on sales and support teams.
Challenges
Just Unboxed needed a more efficient way to manage customer inquiries while maintaining fast response times and improving sales engagement.
Product Availability
Customers frequently inquired about available devices and product options.
Pricing Requests
Customers regularly requested pricing information before making purchase decisions.
Warranty Clarifications
Many inquiries were related to warranty coverage and product conditions.
Delayed Responses
Manual handling often slowed customer communication and assistance.
Lead Tracking Gaps
Interested buyers were difficult to track and manage properly consistently.
After-Hours Inquiries
Potential customers often contacted the business outside regular working hours.
Solution
Customer Support & Sales Automation was designed to provide instant assistance for customers looking for product information, pricing details, warranty support, and purchase guidance. Through WhatsApp, customers can access relevant information, receive answers to common questions, and connect with the appropriate team through a structured conversation flow.
The solution automates inquiry handling, lead qualification, customer support, and sales routing while ensuring every customer receives a consistent experience. This reduces manual workload, improves response times, and helps the team focus on meaningful customer interactions and sales opportunities.
Auto Quotations & Invoices
- Quotations and invoices generated automatically within minutes.
- Links sent instantly via WhatsApp and email.
- All documents branded to match No.1 Yacht’s premium image.
- Booking events synced to Zoho Calendar.
- Internal alerts keep vendors and staff aligned without extra communication.
More Benefits
ihakimi helps businesses simplify product inquiries, customer support, and sales engagement through automation.
Automated FAQ Handling
Common questions are answered instantly through guided conversations.
Seamless Agent Handover
Complex inquiries can be transferred smoothly to support representatives.
Product Information Access
Customers can explore product details without waiting for assistance.
Organized Sales Routing
Interested buyers are directed to the appropriate sales workflow.
Implementation
ihakimi developed a structured Customer Support & Sales Automation workflow tailored to Just Unboxed’s customer inquiry and support process.
Customers are welcomed automatically and guided to relevant options through an interactive conversation flow.
Product availability, device information, and purchase-related inquiries are handled through structured menus.
Pricing details and product-related information are shared based on customer interests and selections.
Warranty coverage, delivery information, and common customer questions are answered automatically.
Customer details and purchase interests are captured and recorded for future sales follow-up.
Support requests and sales inquiries are routed to the appropriate team for personalized assistance.
Results
Just Unboxed improved the way customers discover products, access support, and connect with the sales team through a single automated experience.
Customers can now receive product information, pricing details, warranty guidance, and support assistance without waiting for manual responses. By automating routine interactions and inquiry routing, the business can engage potential buyers more effectively while providing a smoother customer experience.
Key Data Analysis
The business outcomes demonstrate the impact of Customer Support & Sales Automation on customer engagement and inquiry management:
- Instant Product Information: Customers can access device details, pricing, and availability without waiting for support teams.
- Automated Warranty Guidance: Common warranty, delivery, and product condition questions are answered immediately.
- Improved Buyer Identification: Interested customers are identified and captured before reaching the sales team.
- Seamless Support Escalation: Complex inquiries can be transferred smoothly to human representatives when required.






Challenges
Fast replies build trust
Instant responses helped No1 Yacht stand out and win more bookings.
Bots simplify choices
Clients could explore yachts easily, without long chats or confusion.
One system, smooth flow
Everyone – team, vendors, clients worked together without overlap.
Calendar sync prevents misses
Every booking stayed on track with automated updates.
Smarter follow-ups convert better
Pre-set reminders kept leads engaged and informed.
Automation saves time
Tasks that took hours now happen quickly and without errors.
Client Testimonial
Conclusion
With ihakimi’s Customer Support & Sales Automation, Just Unboxed created a more accessible and responsive buying experience for customers exploring refurbished electronics.
By automating device inquiries, pricing requests, warranty information, support guidance, and lead qualification, the business simplified customer interactions while ensuring every inquiry receives timely attention. Just Unboxed can now engage customers more effectively while supporting purchase decisions with faster and more consistent communication.
Next Steps
To explore the potential of CRM automation for your enterprise, reach out to ihakimi at the following contact information: