CASE STUDY
Baa Creation
CASE STUDY
Bright Exhibitions
One WhatsApp Number, Multiple Exhibitions: How Bright Exhibitions Handles Event Outreach
WhatsApp Broadcasting helps Bright Exhibitions share information about upcoming trade exhibitions with potential exhibitors and business contacts. With different shows, industries, and participation opportunities to communicate, the company needed a convenient way to reach its business audience.
With ihakimi, the company connected one WhatsApp number for bulk broadcasting. The setup allows the company to prepare promotional campaigns, select relevant recipients, and share exhibition-related information with multiple contacts without sending every message individually.
Client Background
Bright Exhibitions FZE is an international exhibition company based in Dubai, UAE, established in 2015, with an additional presence in Thane, Maharashtra, India. The company works in international trade exhibition organization, promotion, and exhibitor support, helping businesses participate in events that connect them with potential buyers and new markets.
Its exhibition activities cover regions including Africa, the Middle East, South Asia, and Europe. Bright Exhibitions works across industries such as construction, healthcare, pharmaceuticals, electrical equipment, manufacturing, and other commercial sectors.
For an exhibition business, communication starts well before an event opens. Potential exhibitors need information about upcoming shows, participation opportunities, event dates, and other arrangements. With exhibitions taking place across different locations and industries, these updates need to reach relevant business contacts in time.
The team chose ihakimi to prepare exhibition campaigns, select relevant business contacts, and share promotional updates through one business number.
Challenges
Promoting exhibitions across different industries required a practical way to communicate with relevant business audiences.
Promoting Exhibitions
Each exhibition needed timely announcements to inform potential exhibitors about upcoming events and opportunities.
Sharing Event Information
The team needed to share event dates, schedules, and participation details with relevant business contacts.
Reaching Business Contacts
Sending exhibition updates individually was not practical when the same message needed to reach many contacts.
Selecting Audiences
The team needed to select relevant business contacts from different industries when preparing each exhibition campaign.
Preparing Event Campaigns
Each exhibition needed separate announcements and promotional messages, requiring regular campaign preparation.
Tracking Message Delivery
The team needed to review delivery statuses and keep track of messages sent across its different exhibition campaigns.
Solution
With ihakimi’s WhatsApp Broadcasting, the team can share exhibition-related information with potential exhibitors through one connected business number.
The company can prepare broadcast campaigns, select relevant contacts, and send promotional messages in bulk. This gives the team a practical way to communicate with its business audience without sending every message individually.
Campaigns can be created for different purposes, including upcoming exhibitions, participation opportunities, event schedules, and promotional announcements. The team can select recipients based on the requirements of each exhibition, ensuring that relevant information reaches the intended audience.
Using one WhatsApp number for broadcasting also allows Bright Exhibitions to maintain a consistent contact point for its promotional communication. The same setup can be used for future exhibitions, making it easier to prepare and manage ongoing campaigns.
Auto Quotations & Invoices
- Quotations and invoices generated automatically within minutes.
- Links sent instantly via WhatsApp and email.
- All documents branded to match No.1 Yacht’s premium image.
- Booking events synced to Zoho Calendar.
- Internal alerts keep vendors and staff aligned without extra communication.
More Benefits
ihakimi helps the team prepare promotional campaigns, reach relevant contacts, and manage communication for different trade events.
One WhatsApp Number
A single connected business number allows the company to manage outgoing promotional broadcasts for different exhibitions.
Message Delivery Tracking
Available delivery statuses help the team review sent messages and monitor its WhatsApp broadcasting activities.
Bulk Event Announcements
The team can share upcoming exhibition details and participation opportunities with multiple eligible contacts in one campaign.
Targeted Recipient Lists
The team can select relevant business contacts according to the industry and requirements of each exhibition campaign.
Implementation
ihakimi was configured to support promotional campaigns and communication with business contacts across multiple exhibitions.
One WhatsApp business number was connected to ihakimi to manage promotional broadcasts for the company’s different exhibitions.
Business contact lists can be maintained within ihakimi and selected when preparing messages for different exhibition campaigns.
The team can create campaigns for upcoming exhibitions, participation opportunities, event schedules, and other promotional announcements.
Relevant business contacts can be selected according to the industry, audience, and communication requirements of each exhibition.
Broadcast messages can be sent in bulk to eligible recipients through the company’s connected WhatsApp business number.
The team can review campaign activity and available delivery statuses while preparing future promotional campaigns through the same account.
Results
Bright Exhibitions now uses ihakimi for WhatsApp Broadcasting, with one business number connected to manage its exhibition promotions and bulk messaging activities.
The company can prepare campaign messages and select recipients from its business contact lists, giving the team a practical way to communicate with potential exhibitors. This is particularly useful when promoting different trade events across multiple industries and locations.
Instead of sending individual messages whenever an exhibition needs promotion, the team can create a campaign and share relevant information with multiple eligible contacts. ihakimi also provides access to available message delivery statuses, allowing the company to review its outgoing campaign activity.
With one WhatsApp number supporting its promotional communication, Bright Exhibitions can continue using the same setup for upcoming exhibitions, participation announcements, and regular business outreach.
Key Data Analysis
Bright Exhibitions’ WhatsApp Broadcasting setup through ihakimi highlights four important capabilities that support its exhibition promotions and business outreach.
- 1 Connected WhatsApp Number: One business number is connected to ihakimi for managing promotional broadcasts across different exhibitions.
- Bulk Exhibition Announcements: The team can share upcoming event details and participation opportunities with multiple eligible business contacts.
- Targeted Recipient Selection: Business contacts can be selected according to the industry and promotional requirements of each exhibition.
- Campaign Delivery Tracking: The team can review available message delivery statuses and monitor its outgoing WhatsApp campaigns.
Challenges
Fast replies build trust
Instant responses helped No1 Yacht stand out and win more bookings.
Bots simplify choices
Clients could explore yachts easily, without long chats or confusion.
One system, smooth flow
Everyone – team, vendors, clients worked together without overlap.
Calendar sync prevents misses
Every booking stayed on track with automated updates.
Smarter follow-ups convert better
Pre-set reminders kept leads engaged and informed.
Automation saves time
Tasks that took hours now happen quickly and without errors.
Client Testimonial
Conclusion
With ihakimi’s WhatsApp Broadcasting, Bright Exhibitions can manage promotional campaigns for different trade exhibitions through one connected business number. The company can prepare event announcements, select relevant business contacts, and share participation details with multiple recipients without sending messages individually.
The setup supports Bright Exhibitions’ ongoing promotional activities, allowing the team to communicate about upcoming events and review available campaign delivery information. For exhibition organizers working across different industries and locations, this case highlights how ihakimi can support regular event outreach and business communication.
Next Steps
To explore the potential of CRM automation for your enterprise, reach out to ihakimi at the following contact information: