Signup
Login
Case Study

Rotto Tiles

Webchat
Read More

Redefining Sales Engagement: How ihakimi Transformed Rotto Tiles’ Follow-Up Strategy

Rotto Tiles, a prominent player in the tile manufacturing industry, specialises in producing tiles of various sizes and designs. With a dedicated team of 26 salesmen, the company had been facing challenges in managing and maintaining their follow-up system. Their existing approach relied heavily on manual record-keeping in Excel spreadsheets, which proved to be inefficient and error-prone. Rotto Tiles needed a more streamlined and automated solution to enhance their sales follow-up processes and improve customer engagement.

Client Background

Rotto Tiles, founded in 2007, has established itself as a reliable and quality-focused tile manufacturer over the years. Their extensive product range caters to diverse customer needs, making them a preferred choice among builders, architects, and homeowners. The company’s commitment to innovation and customer satisfaction has propelled them to success, but their sales follow-up process needed a modern makeover.

Challenges

Rotto Tiles faced several challenges in managing their sales follow-up:

Manual Tracking

The sales team relied on manual tracking in Excel sheets, which was time-consuming and prone to errors.

Lack of Centralised System

There was no centralised system to manage follow-ups, making it difficult to monitor the progress of leads and opportunities.

Inefficient Communication

Salesmen communicated with leads via personal WhatsApp and email accounts, leading to a lack of uniformity and difficulty in tracking conversations.

Limited Customer Engagement

The existing system did not provide a structured way to engage with customers and showcase the product range effectively.

Solution

ihakimi stepped in to provide a comprehensive solution to Rotto Tiles’ challenges:
  • CRM Integration: ihakimi integrated Rotto Tiles’ salesmen’s WhatsApp and email with a CRM automation software, creating a centralised platform for lead management.
  • Individual Pipelines: Each salesman was allocated an individual pipeline within the CRM, allowing for focused follow-up on their leads and opportunities.
  • Triggered Chatbots: Customised chatbots were developed for each salesman, capable of providing specific descriptions and images of tile sizes selected by customers.
  • Tagging System: A tagging system was implemented, enabling the categorization of incoming leads for better organisation and prioritisation.
Book A Demo

Implementation

Data Migration: Existing data from Excel sheets was migrated to the CRM, ensuring a seamless transition.
Chatbot Development: ihakimi developed and configured individual chatbots for each salesman, ensuring they could engage effectively with leads.
User Training: Rotto Tiles’ sales team underwent training to familiarise themselves with the new system and chatbots.
Tagging System Setup: The tagging system was set up to categorise leads based on criteria defined by Rotto Tiles.

Results

The implementation of ihakimi’s solution led to remarkable improvements for Rotto Tiles:

Efficiency

The new system streamlined the follow-up process, reducing manual effort and errors.

Uniformity

Salesmen now communicated with leads through dedicated WhatsApp accounts and email, ensuring a more consistent customer experience.

Enhanced Customer Engagement

Chatbots provided detailed information and images of tiles, improving customer engagement.

Organisation

The tagging system allowed for better lead organisation and prioritisation, leading to higher conversion rates.

Data-Driven Insights

The integrated system generated comprehensive reports, offering valuable insights into lead performance and counsellor productivity.

Key Data Analysis

The transformation brought about by ihakimi’s solution highlighted the importance of automating and centralising sales follow-up processes. Rotto Tiles’ sales team now had more time to focus on high-value activities, resulting in increased sales and customer satisfaction.
  • 76% Efficiency
  • 2003+ User Interaction
  • 100% Satisfaction
Screenshot-2023-10-19-170921
Screenshot-2023-10-19-170934
Screenshot-2023-10-19-171100
Screenshot-2023-10-19-171117
Screenshot-2023-10-19-171414-e1697884831484-560x551

Lesson Learned

This case study underscores the importance of embracing technology to streamline sales processes. Key takeaways include the significance of centralised systems, tailored automation solutions, and consistent customer engagement.

Client Testimonial

“ihakimi has been a game-changer for us. Their solution streamlined our sales process, allowing us to engage with customers more effectively. The impact on our revenue and customer satisfaction has been significant, and we couldn’t be happier with the results.”
- Bhavya Kaila, Sales Manager at Rotto Tiles

Conclusion

Rotto Tiles’ partnership with ihakimi brought about a significant transformation in their sales follow-up processes. By integrating CRM, dedicated WhatsApp accounts, and chatbots, the company achieved higher efficiency, organisation, and customer engagement. This case study highlights how technology-driven solutions can drive success in the competitive manufacturing industry.

Next Steps

To explore the potential of CRM automation for your enterprise, reach out to ihakimi at the following contact information:
Scroll to Top