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Case Study

No.1 Luxury Yachts

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With smart automation, No1 Yacht turned complex operations into a easy luxury experience

No1 Yacht, a luxury yacht rental company based in Dubai, was growing fast but so were the challenges of managing customer conversations, bookings, and vendor coordination across platforms. The process was largely manual and prone to delays, especially with so many moving parts. They turned to ihakimi to simplify their operations and improve the overall customer journey through smart automation and CRM integration.

Client Background

No1 Yacht is a premium brand offering over 60 yachts across 6 categories for private events, romantic cruises, corporate functions, and special celebrations in Dubai. Each booking is customized, requiring clear communication between the company, its customers, and yacht vendors.
Aside from direct services, No1 Yacht also acts as a coordinator between vendors and clients handling details like catering, entertainment, yacht schedules, and extra services. They manage everything from pricing to post-trip feedback, which means handling multiple conversations across platforms like WhatsApp, Instagram, TikTok, and their website daily.
As the business grew, manually managing inquiries, follow-ups, quotations, and scheduling became time-consuming and inconsistent.

Challenges

No1 Yacht wanted a system that felt fast, organized, and aligned with the luxury they promise their clients.

Overwhelming Inquiry Volume

Handling daily messages from WhatsApp, Instagram, TikTok, and the website became difficult to manage manually.

Time-Consuming Manual Work

Quoting, invoicing, and follow-ups were all done by hand, leading to delays and errors.

Scattered Communication Flow

Clients, vendors, and internal staff all needed different information shared separately every time.

No Smart Lead Guidance

There was no system to direct leads toward the right options like private charters or shared tours.

Unstructured Follow-Ups

Without reminders or automation, follow-ups were often missed or delayed.

Lack of Systemized Operations

The existing process didn’t match the premium experience No1 Yacht promised its customers.

Solution

ihakimi built a system that removed most manual steps and made the whole booking journey faster and clearer for the client, vendor, and team.

Bots by Category

Each yacht type was assigned its own dedicated chatbot, allowing clients to instantly explore options based on size, features, or occasion. This removed the need for back-and-forth communication and gave users quick access to exactly what they were looking for all in just a few taps.
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Auto Quotations & Invoices

When a client shows interest in booking a yacht, the system immediately generates a customized quotation or invoice using Zoho Books. This includes detailed information like yacht type, time slot, pricing, and any requested extras. The document is then automatically sent to the client via both WhatsApp and email—ensuring quick delivery, zero manual effort, and a consistent professional impression. This not only speeds up the booking process but also reduces the chance of human error and improves client satisfaction.
Key Highlights:
  • Auto-generated documents based on selected yacht and service details
  • Shared instantly via WhatsApp and email for client convenience
  • Created using Zoho Books for professionalism and consistency
  • Saves time and reduces manual effort for the team
  • Ensures fast, clear, and reliable client communication

More Benefits

ihakimi helped No1 Yacht set up an automated system to manage chats, bookings, and follow-ups so everything runs faster, smoother, and with less manual work.

Structured Messages

After booking, the client received full details. Vendors and team members received versions with the right info for them.

Scheduled Reminder

Follow-ups were scheduled in advance when a booking was made no more forgetting.

Booking Calendar

Once confirmed, each booking was added to Zoho Calendar to ensure the team never missed one.

All-in-One Visibility

Follow-ups were scheduled in advance when a booking was made no more forgetting.

Implementation

ihakimi set up an integrated tech stack with tools that worked together smoothly:

ihakimi CRM used to track leads, manage follow-ups, & organize conversations.

Make handled automated messages, reminders, calendar sync, and document workflows.
Zoho Books to send professional invoices and quotations within minutes of inquiry.
Zoho Calendar kept schedules updated to avoid missed bookings and overlapping appointments.
Custom Yacht Bots helped users explore boats by category for faster and easier decision-making.
Internal Alerts send to staff with detailed client and booking info, making coordination faster and reducing miscommunication.

Results

Quick Reply Time

Clients got responses instantly, leading to more conversations.

Lead Conversion

A large number of leads turned into actual bookings.

Easy Yacht Selection

Clients found the right yachts fast, without extra back-and-forth.

No Missed Bookings

Zoho Calendar kept every booking on track with live updates.

Smooth Coordination

Each person (vendor, staff, client) got what they needed.

Faster Billing

Quotations and invoices were sent within minutes of inquiry.

Reliable Follow-Ups

All follow-ups and booking reminders went out automatically.

Reduced Manual Work

The team could focus more on service instead of admin tasks.

Key Data Analysis

The performance metrics highlight the transformation across communications and operations:
  • Everything in One Place: All messages from WhatsApp, Instagram, TikTok, and the website now go into one system, making it easy to manage.
  • Faster Replies: Customers get instant responses, which keeps them engaged and more likely to book.
  • Smarter Lead Handling: The system knows who’s a new client, who’s returning, and what they’re looking for so every person gets the right information.
  • Booking Process is Clear and Quick: Each step from inquiry to confirmation is smooth, with no delays or confusion.
  • Better Team Coordination: The system automatically shares the right details with the team, vendors, and clients—no need to copy-paste or double-check.
  • Follow-Ups Happen on Time: Messages and reminders go out automatically, so nothing gets missed.
  • Full Visibility at Every Step: The team can see exactly where each booking stands at any moment.
  • Ready to Handle More: Whether it’s 10 leads or 100, the system keeps running smoothly without slowing down.
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Lesson Learned

Fast replies build trust

Instant responses helped No1 Yacht stand out and win more bookings.

Bots simplify choices

Clients could explore yachts easily, without long chats or confusion.

One system, smooth flow

Everyone – team, vendors, clients worked together without overlap.

Calendar sync prevents misses

Every booking stayed on track with automated updates.

Smarter follow-ups convert better

Pre-set reminders kept leads engaged and informed.

Automation saves time

Tasks that took hours now happen quickly and without errors.

Client Testimonial

“Everything used to be manual. It took hours. Clients would wait. We’d forget follow-ups. Now everything is instant messages, invoices, bookings, team updates. It feels like we’ve tripled our staff without hiring anyone. ihakimi gave us freedom and control.”
- No. 1 Luxury Yacht

Conclusion

By switching to an automated system built specifically for their needs, No1 Yacht made their booking experience faster, more organized, and more professional. The team is now more efficient, clients are happier, and nothing gets missed.
In a luxury industry where every detail counts, automation made the behind-the-scenes just as polished as the yacht experience itself.

Next Steps

To explore the potential of CRM automation for your enterprise, reach out to ihakimi at the following contact information:
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